Is it possible you could become a local celebrity? Lets review the case for Kelvin Brown.
Kelvin Brown started working with me on the internet in 1998. In 1999 Kelvin Brown
started his own city portal for the Washington DC area.
Kelvin started contacting local businesses about a free listing in the local
city portal and started getting noticed and making good contacts.
Because of his new connections, and the spotlight the portal put on
Kelvin, he is now on the air at WOL 1450 AM in Washington D.C. with
a radio show called "Small Business and Internet". Kelvin has a web site
you can view here.
In Kelvin's own words:
"The radio thing came about because of consulting a potential client that
happened to be in radio. I met this client through my local city portal."
I asked Kelvin if he is ever recognized around town from his picture on
the city portal, Kelvin said:
"I went to hear a motivational speaker, Willie Jolley, who had been a client of mine.
He was speaking in Virginia, he happened to mention that one of the guys that
helped him with his web site was in the audience (me). Someone said, "I thought
I knew you. Don't you have your picture on a web site?"
I then asked Kelvin if there were any other advantages the city portal
brought him that he had not expected, Kelvin said:
"One is i can walk into any business in town, and ask questions.
When you walk into a business as a portal owner you can usually get
a few seconds to introduce yourself."
"I have started doing this more in just the last 3 weeks. I have been
invited for a free meal in a new restaurant opening up."
"Also, I have been invited as a guest at a cultural center opening. I was talking
to a famous publisher of who's book I had read nearly 10 years ago. But I
did not recognize it. I called later to give him a couple of pointers.
And I took his picture to include on one of my blogs."
Finally, I asked Kelvin if he had any advice for new city/town
web portal owners:
"I recommend the local portal owners carry a small digital
camera. People love the thought of free publicity especially with a
picture of them or the shop."
Call free
1 (800) 399-9251 to listen to Timothy L. Drobnick Sr. on a 24 hour recorded message about becoming a portal
director for your town.
Sales is a numbers game! Pick Your Numbers!
Please note that some of our portal directors with experience in sales get 25% of
the business owners they give a presentation to purchase a premium listing. If you
are new to sales the industry standard is normally 10%. This in no way guarantees
you will have these percentages, but some of our directors report 25% closing ratio
once a business owner has been given a full presentation.
Experienced Salespeople's Chart
# of Free Business Listings Created This Week
# of Businesses Visited in Person
# of Presentations to Owners
$ of Average Sale
% of owners that purchase
Your Income This Week
100
50
20
$600
25%
$3,000
200
100
40
$600
25%
$6,000
300
150
60
$600
25%
$9,000
600
300
120
$600
25%
$18,000
100
50
20
$1,200
25%
$6,000
200
100
40
$1,200
25%
$12,000
300
150
60
$1,200
25%
$18,000
600
300
120
$1,200
25%
$36,000
New Salespeople's Chart
# of Free Business Listings Created This Week
# of Businesses Visited in Person
# of Presentations to Owners
$ of Average Sale
% of owners that purchase
Your Income This Week
100
50
20
$600
10%
$1,200
200
100
40
$600
10%
$2,400
300
150
60
$600
10%
$3,600
600
300
120
$600
10%
$7,200
100
50
20
$1,200
10%
$2,400
200
100
40
$1,200
10%
$4,800
300
150
60
$1,200
10%
$7,200
600
300
120
$1,200
10%
$14,400
Rights for City Portal Director in regards to territory. Portal Director agrees that there is no protected territory for Portal Director. Portal Director may sell advertising for Portal Director's assigned portal to any person, business, or area in the world. Portal Director understands that no other entity can sell premium listings for Portal Director's assigned portal without the permission of Portal Director. Portal Director understands that other Portal Directors may sell advertising to any person or business in the town with the same name as Portal Directors portal. Only one portal will be built per town. Portal director has control of assigned portal.
